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Why Separate Display Network Campaigns From Search Network Campaigns?

  • Separate campaigns allow for more accurate location targeting
  • Different campaigns settings may be more effective on different networks
  • Lower clickthrough rates (CTRs) on the Google Display Network can negatively affect Quality Score
  • Higher bids required to be successful on the Google Display Network

Correct Answer: Different campaigns settings may be more effective on different networks


There are a plethora of ways for online advertising. It completely depends on you to pick a lucrative way to drive visitors to your website and elevate your business. 

Here in this article, we will mainly talk about two juggernauts of online marketing that is search and display network campaigns. There is a question Why is it recommended to separate display network campaigns from search network campaigns? We have the answer—Different campaign settings are more effective on different networks.

What is Google Ad campaigns?

The journey of working with Google ads on your website begins with a plethora of industry-specific Digital Marketing campaigns. Since these campaigns align with your interest it is vital to understand which campaign suits your need.

So the type of campaign you choose depends on your advertising goals. For example, if you prefer to show ads on Google.com to drive more visitors to your website you should go for the Search Network campaign.

Types of Google Ad campaigns

  • Search Network campaign
  • Display Network campaign
  • Shopping campaign
  • Video campaign
  • App campaign

How to run Google Ad campaigns efficiently?

The Advertising Agency Los Angeles allude the following way to beef up Google Ad campaigns

  • Before shelling out a penny you must understand the strengths and weaknesses of that campaign. 
  • You must research your target audience and evaluate if the campaign would align with your target audience
  • You must plan a specific goal for each campaign and never blend any campaigns
  • Choose a lucrative target landing page for ads
  • Do create copies of Ads
  • Once you start running the campaign you should verify if you are generating the positive ROI

There is no end to the process in Ads marketing campaigns. Hence you must retest again and again

Display Network campaign vs Search Network campaign

Search networks are demand harvester while display networks are demand generators. In simple terms, search network expertise at generating high-intent target searches and network campaigns aim at creating brand awareness on the website. 

They both have high efficacy to drive lucrative sales.

Why should you separate Display Network campaigns from Search Network campaigns?

Although you can create the same campaigns for display and search networks, our agency recommends creating separate display and search network campaigns. 

If you blend both display network campaign and search network campaign then you will not be allowed to manually share impressions between them. On top of that search and display networks align with different tasks targeting different sets of users. 

There is a difference between the audience of search network and display network

To align with search network audiences, you must choose the keywords and feed them into your title of the website according to jai-chaudhary.com the best PPC Agency in Los Angeles. Also to obliterate the disinclined audience you must feed the negative keywords.

The display ad network aims at potent buyers. So, you should use a different strategy to lure audiences such as the inclusion of striking images and click-bait.

Why Separate Display Network Campaigns From Search Network Campaigns?