Google Ads, one of the most demanding marketing channels for almost every digital marketer. If you want to bring more leads, sales, and conversions, you should definitely go with Google Ads (initially Google Adwords). But wait, why so many people go with Google Ads?
Well, because it allows so many of features to us. You can target the most potential audience for your marketing campaign. And by the target, it simply means that you can set your targeted audience based on several factors that include age, gender, location, language, interest, and much more.
If you even ask any of the PPC Agency Los Angeles, you’ll get to know that they prefer Google Ads as their primary paid-ads marketing channel.
Within Google Ads, you get so many other possible features that make ad and marketing experience amazing.
Say you can create multiple ads in one Ad Group. But wait. Why should we create it?
Like, what’s the benefit of having multiple ads in an ad group?
To be honest, there is not just a single benefit, but there are many other benefits if you go with multiple ads in an ad group.
What the best PPC Agency Los Angeles does is it creates multiple ad groups, and within each group, they create multiple ads.
Again, why? Well, it allows them to find out which of the ads are performing well and which needs improvement.
That simply means, you can create multiple ad groups based on the audience type, within that you can create multiple ads, which allows you to bring more results.
Now the question comes, can’t we just go with a single ad in a single ad group?
Yes, you can go with it. But that will not be that beneficial. As if you go with multiple ads in a single ad group, you get several possibilities of targeted audiences based on their interaction and interest.
Apart from this, it becomes easier for marketers to do A/B testing, which results in optimal outcomes and helps in saving the marketing budget.
Just a view, Google Ads allow ad rotation for those multiple ads. Say if you’ve got an ad group X and within that, you run three ads (A, B, C) and when they go live, the second ad (B) is performing better than A and C.
Now what Google ad rotation algorithm will do is it will bring the focus from A and C to B., And this results in more goal achievement rates. Also, you can set the frequency cap, that means how many time that single ad should be shown to a user.
So if you’re planning to run Google Ads, you should also have multiple ads in an ad group.
If we talk about doing digital marketing, what comes to our mind varies based on the niche of the business. The idea may hit SEO, SMO, SMM, and much more. But when we talk about getting instant results, we can not miss paid ads, as they’re the one who gives instant and potential results in a minimum amount of time.
And when we’re talking about paid-ads, no doubt Google Ads is the primary focus for almost every business.
To know the reasons, let us know the benefits of Google Ads:
Faster results than SEO
Better Brand Awareness
Direct Inbox Launch
Remarket with Website Visitors
Real-Time Performance Measurement
Competition Level is Same
and much more.
These are just a few of the benefits. If you go with Google ads, you’ll get several other options to run a successful ad. And the more you use Google ads feature the more results you’ll be generating for your business.
Apart from this, there is one more amazing service by Google known as Google Search Console. So what does it do? Well, Google Search Consoles helps to understand how your website is performing on the search results.
Here are a few more benefits of Google Search Console:
Find Index and Crawl Errors
Find Ranking Keywords and Queries
Find Linking Websites
Understand & Optimize Schema Markup
Find Broken Links
And likewise, we’ve more benefits.
You already know that Google Ads and Google Search Consoles are two different services delivering the best of them.
But do you know that you can link each other?
Yes, you can link your client’s google ads account to search console. But why should we link that?
About every company of PPC Management Los Angeles links both the accounts with each other.
Let us know about why do they do it?
When you link GSC account with Google Ads, you get a lot of in-depth knowledge of both paid and organic keywords.
With Google Ads, you only analyze the paid keywords, and with Search Console, you get to reach top organic keywords. But if you link up each other, it will help you better understand the ad campaigns and the type of keyword (paid or organic) getting clicks.
Many PPC Management Companies in Los Angeles link both accounts for almost every of their client. Linking gives more and more opportunities for marketers to measure and optimize the performance of the marketing campaign.
If you do so, you can easily find out which paid keyword is getting clicks and which needs improvement, likewise for organic keywords. You can do A/B testing on keywords to save a client’s marketing budget and to bring more optimal results.
SEO is the medium through which one can ensure the optimal functioning of the search engines. SEO stands for Search Engine Optimization, which works behind the scenes of a search engine.
In simpler words, it ensures that users get the results they are looking for or get the right kind of website or information which they hoped for. It is possible by monitoring algorithms of search engines (recorded data of users searching patterns) which gives clarity on the type of content users are hoping to come across or find when typing a specific keyword. This blog 10 SEO tips for small businesses will make you aware of the SEO checklist for small businesses.
One of the main aspects of SEO is working on the relevance of the information appearing on the search engines, and sometimes it removes barriers which might come in the way of the user getting the type of search result one hoped for.
Another way where SEO comes to play when it comes to a search engine is by adding new information or going over HTML code (which decide the layout of the website) by modifying or altering it which aims towards providing the accurate information by increasing the relevance of information which is on board with the specific keywords.
Search engines like Google, Yahoo, etc. undergo a process of optimization which enables for it to function at their level best to maintain the trust and standard expected by users.
SEO has also been proven helpful in terms of increasing visitors to the website and used when one wants their website the first thing to be seen in the search results. It’s common knowledge that when one surfs through the search engine, 90 percent of them tend to go through the first five websites because it’s believed that those are the trusted ones.
Importance of SEO for small business
Importance of SEO for small business comes to play here, as SEO also promotes websites, so for instance if an individual wants to advertise a product or increase visitors on the website, SEO can make it happen or arrange it in a way where your website is the first thing appearing on the search engine results.
In the following paragraphs, the aim to illustrate as to why SEO is important for business sectors/organizations. When one starts the business from the grassroots level, they hope for their product to reach to the wider market and for that to happen one takes the root of advertising or promoting the product in an attempt to persuade people to buy or purchase the product. We’ve got a list of top 10 SEO tips for small businesses which they can follow to get a better reach.
SEO holds the reputation for providing fair results; in that case, results appearing at the top of the page are believed to maintain a certain kind of importance than the ones that appear after. This can help business organizations in terms of advertising; they use this method to their maximum benefit by reaching a wider amount of audience in just less than 5 seconds.
The idea of the business revolves around appearing top on the search engine results, which is directly associated with its credibility. Organizations pay SEO expert for their website to appear in a certain rank (on the top) or order like for instance on the top of the page. SEO provides opportunities for businesses to reach large audiences through just a single click on the internet language.
According to polls, 88 per cent of business believes SEO to be an effective way to reach broader audiences. Businesses known to have benefited from SEO are pharmacy companies, healthcare, home services, jewellery, shopping companies, online businesses, etc.
Moreover, SEO gives a brief picture to business in terms of how people are possibly reacting to the new product and gives them a vague idea of how far the product will flourish in the market. SEO ensures that the website is updated with new information in this constantly changing and evolving world of technology in order to stay up to date with the trends.
Top 10 SEO tips for small businesses
Furthermore, we would like to throw light on the top 10 SEO tips for small business which are as follows:
1. Understanding Online Audience:
Looking from the business perspective apart from advertising, the best way they can get the idea of their product across is by knowing what people look for on the Internet and keeping up with the trends. Knowing your audience over and through is the key to reaching broader people. It is just a must-do tip from the top of the SEO experts.
2. Be Genuine:
In order for people to be hooked to the product or idea, one must be genuine in their approach or the content one is displaying. The key idea is to get more people to connect with what you are expressing and in order to do that, one must be honest, which stands proof of the credibility.
3. Keep-up with the Industry News:
With the broader use of the Internet and its availability and dependency, one must be updated on ongoing trends which are relevant and prevalent in this generation in order for more people to get on board and connect with the idea.
4. Encourage Feedback:
We strive our best to be perfect, and the path to that isn’t smooth, so one must not assume that they are perfect. Feedback is the way where users express their opinion on how best to improve something, it’s different if one is going to consider it or not, but feedback is the best way to let people know that their views are being heard or acknowledged.
5. Technical Issues of Website:
Aside from the content, one must also ensure to fix technical glitches on the website, which directly impacts visiting traffic. If one appears to be stuck on a glitch frequently, the chances of them visiting the site would be less, which would result in fewer people viewing the website.
6. Be active on Social Media:
Social media has proved to be an effective way of reaching thousands of audiences at the same time since its an active form of media. By promoting the website on social media, it grabs the user’s attention quicker, which makes it easier for businesses looking to reach a large number of people.
7. Use Google Search Console:
It is the best way where one can check how your website is functioning or if there are any issues to be addressed. It will help you to understand the actual cause of the issue and find the proper solution. Search Console of Google is pretty amazing; it has now faster and accurate reports which will be beneficial for you.
8. Monitor Analytics of Site Data:
To improve one’s website ranking or to have more people accessing your content on the Internet. Monitoring the search data is imperative, which will give insight into the type of results people are hoping to find and what keywords they are using to do so. While doing that one might come across keywords which might have slipped one’s mind and can include it later to reach larger audiences to access your site.
9. Construct an Appropriate URL:
URL paves the way through which one can access the website. So if one is hoping to reach wider audiences, ensure that one’s URL provides a clear picture of what the website is going to be about, which proves to be the quickest way to increase visitors traffic. Try giving short and appropriate URLs as they’re more user and SEO friendly, users remember short URLs, not the long one.
10. Construct Unique and Catchy Titles:
Its believed that every website is provided with 55 characters which are likely to appear on the search engine. So in order to make one’s easier to choose the type of words or titles which would grab users attention and make them want to visit one’s website. Again as like URLs, try to give shorter titles, but make sure that the title is catchy and unique to bring more audience.
So these were 10 SEO tips for Small Businesses, now you must be well aware of why SEO is important to businesses. No matter if you’ve got the only unique content remaining on the Internet if you’re not doing SEO, you’re surely losing so many potential audience and customers. If you’ve any queries related to SEO, comment below, or get in touch for SEO services Los Angeles by our experts for a free consultation.
If you’ve got your business online, no doubt that you’re looking to grow it with an increase in its sales. We all know what online or digital era is changing the game for almost every business, and if you’re not moving with it, you’ll soon be left behind. As far as the online purchase is concerned, it is found via research that there will be 2.1 billions of digital buyers worldwide in the year 2021. So if you want to grasp the opportunity to increase online sales fast in 2020, you should not skip this article.
No matter whether you have a new business or an established one, if you’re online, your primary aim is to increase its sales and conversion. In this more competitive era, don’t lose hope, we’re here to share some of the best-proven strategies that will let you know how online marketing helps to increase the sales.
We’ve created a list of all the possible ways to grow your business by digital means and increase online sales, let’s go through each of them.
Begin with Goals:
Before you do anything online, you need to set up the actual goals of what you’re looking for, that means you need to determine the primary objective of getting online clearly. There might be several reasons such as getting more reach, getting more sales, increasing audience base, and much more. So before you begin, you need to finalize your goals and based on it, you need to create custom strategies to increase your sales online. Make sure each goal is measurable, as if it is not, then you won’t be able to find out whether you’ve got the success or not.
Since you’re looking for selling your service or product online, that doesn’t mean you need to be stuck for the same location. Think about the global reach, if you do so you’ll get more opportunities and gateways to grow the sales. We know that with the Internet anyone can access anything from anywhere, so why are you letting this opportunity go? Think about spreading your business online globally; this will not only help in mass reach but also help in getting high brand value.
Bring Relevant Traffic:
If you’re getting 1000 daily visitors, but only 100 of them are related to your business, then you need to really do something about it. Getting a high amount of traffic is good, but the traffic should be relevant, that means traffic should be majorly related to your business. So before you apply any marketing strategy, make sure that you’re targeting the right audience, and only then you’ll be getting the relevant traffic for your website. Meanwhile, you can communicate with them to increase the chances of conversion; this even helps in building the credibility of the brand. You can get the right traffic by moving to the channel, which is most suitable for your business niche. Also, you can make the right offer to attract the best audience.
Work on Website:
A good conversion is done with the help of a good flow, in case your website is not delivering a proper flow, you’ll lose. You need to work on your website’s appearance, working, and flexibility. Focus on putting all the navigation in the appropriate section, easier the navigation, higher the conversion. You get only 15 seconds to attract the visitor to become a customer, and in those 15 seconds, you need to serve everything they’re looking for. Work on Click to Action buttons so that it looks appealing and gets a better rate of engagement. Meanwhile, you need to remove all the noise and distraction from your website; these could be anything an image, a button, a paragraph anything. A proper website audit with quality assurance is necessary.
Grasp Social Media Opportunities:
About 8 out of 10 of your customers will be active on at least one social media, so you need to get in touch with them by social media channels. Parallel to it, you need to work on the engagement ratio too. That means if you have a reasonable engagement rate on your social media handles, that means your audience is interested in your product or service. You need to make proper communication with them, as it will help to save a lot of marketing budget. People use to share what they like on social media, that means if they liked your product, they will share it on social media. Hence other people seeing those posts will surely make a click on those links; hence you’ll get more traffic from social media.
Clear Checkout Process:
There are several cases daily on a single website that people who’re pretending to purchase a product or service, don’t do a final one. The reason behind this is, either the checkout process is not appropriately concerned, or they’ve found it too long to proceed. The best thing you can do is try to minimize the checkout process. You can do something like, when you register a user, you ask them only the necessary details, we understand that data is essential, but the sale is important too. And when the next time the user is making a purchase, you can just autofill the details of users, this will further increase the chances of having a purchase.
Create a Sense of Urgency:
Have you seen online stores showing only 100 items left in stock? Or something like 50% OFF to fist 90 customers? Well, that’s called creating a sense of urgency, as it helps to get more sales by manipulating the mindset of the audience. When you show some urgency to your audience, they react back in a positive manner, because they believe that getting a time-sensitive offer is worth purchasing. Urgency creates a threat of losing a great opportunity. Hence people tend to make sure and instant purchase. But make sure that you’re not creating urgency regularly, as it will reduce the interest of your audience, they’ll be habitual to it.
Work On SEO:
Bringing your business online is not enough if it is not reaching the right audience; no doubt you wo n’t be getting good results. We know that for anything we do make a search on Search Engines like Google, Bing, etc. But wait, is your website coming on the top of Search Engine Results Page? If no, then you need to do something about it. Getting sales online is a secondary part, but getting reach is primary. You can only move to the sales if your website has got a reach.
SEO is there for everything, either website, or a landing page, or a product. You need to work on its SEO so that the website gets more traffic, sales, and conversion.
In case you’re looking for organic results with the help of SEO, then have no worries, we provide professional SEO services with which your website will be on the top of Search Engines
Don’t Compromise on Quality:
If you think that you’ll make regular posts on your service or product that is, of course, a right choice, as far as you’re posting quality content, you’ll be getting better results. But wait, if you’re not working on quality and but just on quantity you’ll get negative results. People tend to move towards quality more than quantity. Make sure that you’re using good quality images and graphics for your product or service. If you’ve got a product, you should have good photography of the same and show the best one to the audience. Uploading a blurry image will reduce the interest of the audience. If you want higher returns do not compromise on quality.
Optimizer Your Website:
If your website is not responsive then anyone visiting your website will leave, the reason is that they won’t get better user experience, and so they will lose interest in your website. Hence the chances of getting sales will go down. We know that websites get more traffic from mobile than desktop, so try to create a mobile-first website to get better results. Also make sure that you’re focusing on UX of the site too, as putting some dull elements and colours will somehow affect the mindset of the audience. Also doing some split testing on your website will help in tracking the user activities.
Develop Brand Trust:
The only thing which brings more sales to business both online and offline is the trust of the brand. If your business is just providing service and nothing else, then no doubt you will be left behind quick soon. You need to work on other factors too. Try communicating with your customers with all the means you can; meanwhile you can also keep working on feedback. Also, setting up the right prices for your product and service will build some credibility and authenticity. Sending thank you emails, and confirmation emails will also help to build some trust in the company as it delivers some positive impact to the customer. Giving exception customer service will put a cherry on the cake.
If you want to grow your online sales within this complex digital era, then you should get in touch with the professional experts of Jai Prakash Marketing Agency. We provide 360-degree digital solutions to all types of business so that they can get higher results with minimum investment.
So these were some strategies that you must follow to increase your sales online in the year 2020. What so ever product or service you’re providing, you need to deeply work on these proven strategies to increase your business revenue. Having a business online is easier, but running it is a tough task to do, but if all the must-follow strategies are followed, then no doubt you will get unexpected results from the same.
Are you in those people who’re looking for the most effective and high resulting marketing channel? Well, if yes, then no doubt Email Marketing is the channel which will help you to get effective marketing done. Importance of Email Marketing is being increasing day by day. But you must be wondering why everyone is talking about it, and why is Email Marketing important? why is email marketing effective?
Well, have no worries, we’ll discuss all the possible aspects of email marketing and why is email marketing effective. But before we begin, do you have a query like “Is Email Marketing Dead?”
The quick answer to it is a big NO. If you’ve deployed an effective email marketing strategy, no doubt that you’ll be generating more revenue from it than any other channel. And if we talk about digital marketers, then about 53% of digital marketers still believe that email marketing is the best way of marketing.
Importance of Email Marketing :
The reason is, it massively helps in increasing the reach and communication flow. With a strategical email marketing campaigns, you can bring more revenue and leads. Also, the best part is, it is entirely measurable and scalable. You will be having every record and track of the status of the whole marketing campaign.
And as of 2020, more than half of the world’s population uses email, and it will reach up to 4.5 billion by the year 2023. And as per the research, about 90% of adults in the United States use email as their sincere mode of communication. Whereas of the 60% are working and operating on emails regularly.
So let’s understand the importance of email marketing by going through all of its benefits.
More Productive (Customer Acquisition):
If you’re going through some social channels to generate leads and growth, you must go with email marketing, as it is more effective than social media. By means of more effective, it doesn’t mean that social media is not good, but email is said to be pretty active.
If a mail is well crafted and optimized as per the business standard by keeping the audience in the centre tends to bring more results. Also, putting a call to action button helps just to double results.
It is said that for every $1 spent on email marketing gives ROI of more than $30. Next to it, we’ve social media campaigns which give it about $22 and also, email marketing is cheaper than other platforms. With real-time monitoring, you can set and unset the mailing campaign based on their performance, hence more chances of saving a lot of money.
We know that social posts’ ranking changes based on the automatic algorithm, hence the life span of social posts are pretty less, but the case is not the same with emails, as emails have better lifespan than social posts. So the marketing budget on email marketing campaigns is said to be more cost-effective.
Personal & Customizable:
With email marketing, you can manually set up the marketing content based on the type of audience you’re targeting. Emails are said to be more personal than other platforms; the reason behind this is, emails are sincere mode of communication, hence any marketing campaign with personal touch results in better outcomes.
Since you must be having various types of audience, so you need to customize it based on them. You can do personalized email campaigns by customizing the emails that are highly dependent on the type of your audience. A customized email with proper strategy brings better growth and ROI from the email marketing campaign.
Tracking the mails is the best importance of email marketing campaigns, as with it you can track whether the email is opened or not, and by what time, also covering the locations, devices, and browsers. Not only this much, but you can also track the number of emails bounced, sent, opened, forwarded, seen, clicked and much more.
These tracking reports make the visibility of email marketing and increase email marketing effectiveness. You’ll have a better understanding of the performance of your marketing campaign via email.
Make Efficient Communication:
When people make a purchase on your website, it is but obvious that you need to send them a confirmation mail. But what about after purchase? You should schedule a Welcome and Thank You Email. The reason is, it will help to create more credibility, as with automation, you can set which mail to be sent on performing certain actions.
This automation could also be used as an autoresponder for the frequently asked question, which is most liked by the audience as they get quick and sudden responses from the brand.
Grow Website Traffic:
Yes, you read it right, you can grow the traffic on your website from a strategic email marketing campaign. As if you’re looking for why is email marketing effective, then the reason is, you’ll get a high amount of traffic on your website from email marketing. Emails that have a well-planned call to action buttons, then the chances of getting clicks on it increases even more. But you need to keep in mind where you should create a link or call to action button to get most of the clicks.
You can try doing A/B testing on your emails to check what types of emails are performing and what is not. About 180% of the increase is seen on the website via email marketing campaigns, and if you do the same, you’ll get to know why email is important.
If your brand is new and is looking for opportunities to increase it’s visibility and credibility, no doubt that you should quickly switch to email marketing. As with it, you’ll get a customized way of representing your targeted key points. With the help of graphics, you can make emails interactive, make sure your email is responsive to get better outcomes.
With email, you can professionally represent your business by introducing only the required information flow.
With emails, you get opportunities to reach anyone in the world, that simply means you get a wider range of audience to target. But you should not target anyone without proper research, if you do proper research and decide what audience will be a perfect fit for the campaign, no doubt you’ll get more than expected results. The amazing part of email marketing is you can reach with the audience on any device. Make sure your emails are responsive as people tend to open emails on mobiles more than on desktops or laptops.
All the smartphones provide ease to everyone to quickly check their emails on 1-2 clicks. Real-Time marketing could be done as people have their phones in hand for almost all the time. So before your target, anyone, make sure email formats are responsive.
Boost & Generate Sales:
Emails are used to deliver business’ goal to their audience in the most effective way; hence if you apply proven email marketing strategies, then you will get a higher push in bringing the sales. As the primary aim of any marketing campaign is to bring results in the last, and fortunately, it becomes possible with emails to generate better sales, calls and leads.
Also, we know there are no word limitations, but if we put the required information in minimum words, then we get even more chances of conversion.
Emails are also in the must-do methodologies of building a brand. If you are sending emails on an optimal time gap, then the audience has more remembrance of your brand. But make sure that you’re not sending too frequently (your audience will unsubscribe) and also not too late (they’ll forget) Before you do email marketing, make sure that you’re following a proper flow of that.
Emails also help in strengthening the relationships between the customer and the business, as with emails the customers or users can easily communicate with the brand, and if responded accordingly, then the brand will be highly recognized.
So now when you have understood why is email marketing important, if you’re planning to run an email marketing campaign, then make sure that you’ve created a clear execution plan. An optimized strategic email campaign will give more than expected results to you. Emails are seen as a serious and sincere channel; hence if you do proper marketing through it, you’ll surely get benefit from the marketing campaign. No doubt that you’ll be getting potential leads and customers with email marketing. Try creating engaging, responsive, and interactive emails to bring the ROI positive graph.
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