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Why Separate Display Network Campaigns From Search Network Campaigns?

Why Separate Display Network Campaigns From Search Network Campaigns?

Why Separate Display Network Campaigns From Search Network Campaigns?

  • Separate campaigns allow for more accurate location targeting
  • Different campaigns settings may be more effective on different networks
  • Lower clickthrough rates (CTRs) on the Google Display Network can negatively affect Quality Score
  • Higher bids required to be successful on the Google Display Network

Correct Answer: Different campaigns settings may be more effective on different networks


There are a plethora of ways for online advertising. It completely depends on you to pick a lucrative way to drive visitors to your website and elevate your business. 

Here in this article, we will mainly talk about two juggernauts of online marketing that is search and display network campaigns. There is a question Why is it recommended to separate display network campaigns from search network campaigns? We have the answer—Different campaign settings are more effective on different networks.

What is Google Ad campaigns?

The journey of working with Google ads on your website begins with a plethora of industry-specific Digital Marketing campaigns. Since these campaigns align with your interest it is vital to understand which campaign suits your need.

So the type of campaign you choose depends on your advertising goals. For example, if you prefer to show ads on Google.com to drive more visitors to your website you should go for the Search Network campaign.

Types of Google Ad campaigns

  • Search Network campaign
  • Display Network campaign
  • Shopping campaign
  • Video campaign
  • App campaign

How to run Google Ad campaigns efficiently?

The Advertising Agency Los Angeles allude the following way to beef up Google Ad campaigns

  • Before shelling out a penny you must understand the strengths and weaknesses of that campaign. 
  • You must research your target audience and evaluate if the campaign would align with your target audience
  • You must plan a specific goal for each campaign and never blend any campaigns
  • Choose a lucrative target landing page for ads
  • Do create copies of Ads
  • Once you start running the campaign you should verify if you are generating the positive ROI

There is no end to the process in Ads marketing campaigns. Hence you must retest again and again

Display Network campaign vs Search Network campaign

Search networks are demand harvester while display networks are demand generators. In simple terms, search network expertise at generating high-intent target searches and network campaigns aim at creating brand awareness on the website. 

They both have high efficacy to drive lucrative sales.

Why should you separate Display Network campaigns from Search Network campaigns?

Although you can create the same campaigns for display and search networks, our agency recommends creating separate display and search network campaigns. 

If you blend both display network campaign and search network campaign then you will not be allowed to manually share impressions between them. On top of that search and display networks align with different tasks targeting different sets of users. 

There is a difference between the audience of search network and display network

To align with search network audiences, you must choose the keywords and feed them into your title of the website according to jai-chaudhary.com the best PPC Agency in Los Angeles. Also to obliterate the disinclined audience you must feed the negative keywords.

The display ad network aims at potent buyers. So, you should use a different strategy to lure audiences such as the inclusion of striking images and click-bait.

An Advertiser Should Group Their Campaigns By: Ad Agency LA

An Advertiser Should Group Their Campaigns By: Ad Agency LA

An advertiser should group their campaigns by:

  • Type of product or service
  • Number of keywords
  • Maximum cost-per-click (CPC) bids
  • Number of ad groups per campaign

The correct answer is:

  • Type of product or service


There are numerous things that an advertiser has to keep in mind when running their ad campaigns. An important that needs to be taken into consideration is how to group ads? Well, we have an answer to your question!! An advertiser should group their campaigns by the type of product or service they are offering to their customers.

You should organize your account in such a way that the right customer can get the right ads. It helps your customers to track you better and can be reached to you whenever required. If you wish to run your advertisement campaigns effectively, it is vital to execute it with proper planning. You should adopt a set of rules to get a high number of visitors and achieve a heavy Return on Investment (ROI). Furthermore, if you are getting confused, you can take help from us. We are one of the best Advertising Agencies in Los Angeles that works to produce better results for our client’s business.

The expert team we have will help you to group your campaigns according to the type of products and services. Doing this reflects the structure of your website. Suppose you are offering a product like, kids wear. The ad campaign for this specific product should be grouped with the list of related keywords. These keywords are relevant to the text you are displaying in your ads. The product page of your website is then directly linked to the ad you are running campaigns for. So, whenever any user clicks the advertisement, it directly navigates to your website’s product page.

This process provides ease for the customers looking for a particular product, as he needs not to waste his time in searching by exploring the whole of the website.

Some good practices an advertiser should do to organize their campaigns!!

  • You should use a different set of campaigns when you are targeting different locations and budgets too. Let us explain this with the help of an example, you are selling shoes and clothing too but you have dissimilar budgets and targeted locations for both of these products. In this case, it is advisable to run two different campaigns.
  • While on the other hand, if you are targeting the same location set and budget, you must run only one ad campaign.
  • In the headline of your ad, never forget to put the relevant keyword, as it increases the chance that a customer will get attracted to you than an ad running without the relevant keyword in the headline.
  • We would like to suggest you use at least 3 ads in each ad group. You can also use Ad rotation settings for optimizing your ads for clicks.

Tie all this information together and group your ad campaigns!!

Is this information looks good for you?

If you are satisfied with the details provided here and want to gain further knowledge, you can connect the Advertising agency in Los Angeles. We will help you by delivering the best information.