If you’ve got your business online, no doubt that you’re looking to grow it with an increase in its sales. We all know what online or digital era is changing the game for almost every business, and if you’re not moving with it, you’ll soon be left behind. As far as the online purchase is concerned, it is found via research that there will be 2.1 billions of digital buyers worldwide in the year 2021. So if you want to grasp the opportunity to increase online sales fast in 2020, you should not skip this article.
No matter whether you have a new business or an established one, if you’re online, your primary aim is to increase its sales and conversion. In this more competitive era, don’t lose hope, we’re here to share some of the best-proven strategies that will let you know how online marketing helps to increase the sales.
We’ve created a list of all the possible ways to grow your business by digital means and increase online sales, let’s go through each of them.
Begin with Goals:
Before you do anything online, you need to set up the actual goals of what you’re looking for, that means you need to determine the primary objective of getting online clearly. There might be several reasons such as getting more reach, getting more sales, increasing audience base, and much more. So before you begin, you need to finalize your goals and based on it, you need to create custom strategies to increase your sales online. Make sure each goal is measurable, as if it is not, then you won’t be able to find out whether you’ve got the success or not.
Since you’re looking for selling your service or product online, that doesn’t mean you need to be stuck for the same location. Think about the global reach, if you do so you’ll get more opportunities and gateways to grow the sales. We know that with the Internet anyone can access anything from anywhere, so why are you letting this opportunity go? Think about spreading your business online globally; this will not only help in mass reach but also help in getting high brand value.
Bring Relevant Traffic:
If you’re getting 1000 daily visitors, but only 100 of them are related to your business, then you need to really do something about it. Getting a high amount of traffic is good, but the traffic should be relevant, that means traffic should be majorly related to your business. So before you apply any marketing strategy, make sure that you’re targeting the right audience, and only then you’ll be getting the relevant traffic for your website. Meanwhile, you can communicate with them to increase the chances of conversion; this even helps in building the credibility of the brand. You can get the right traffic by moving to the channel, which is most suitable for your business niche. Also, you can make the right offer to attract the best audience.
Work on Website:
A good conversion is done with the help of a good flow, in case your website is not delivering a proper flow, you’ll lose. You need to work on your website’s appearance, working, and flexibility. Focus on putting all the navigation in the appropriate section, easier the navigation, higher the conversion. You get only 15 seconds to attract the visitor to become a customer, and in those 15 seconds, you need to serve everything they’re looking for. Work on Click to Action buttons so that it looks appealing and gets a better rate of engagement. Meanwhile, you need to remove all the noise and distraction from your website; these could be anything an image, a button, a paragraph anything. A proper website audit with quality assurance is necessary.
Grasp Social Media Opportunities:
About 8 out of 10 of your customers will be active on at least one social media, so you need to get in touch with them by social media channels. Parallel to it, you need to work on the engagement ratio too. That means if you have a reasonable engagement rate on your social media handles, that means your audience is interested in your product or service. You need to make proper communication with them, as it will help to save a lot of marketing budget. People use to share what they like on social media, that means if they liked your product, they will share it on social media. Hence other people seeing those posts will surely make a click on those links; hence you’ll get more traffic from social media.
Clear Checkout Process:
There are several cases daily on a single website that people who’re pretending to purchase a product or service, don’t do a final one. The reason behind this is, either the checkout process is not appropriately concerned, or they’ve found it too long to proceed. The best thing you can do is try to minimize the checkout process. You can do something like, when you register a user, you ask them only the necessary details, we understand that data is essential, but the sale is important too. And when the next time the user is making a purchase, you can just autofill the details of users, this will further increase the chances of having a purchase.
Create a Sense of Urgency:
Have you seen online stores showing only 100 items left in stock? Or something like 50% OFF to fist 90 customers? Well, that’s called creating a sense of urgency, as it helps to get more sales by manipulating the mindset of the audience. When you show some urgency to your audience, they react back in a positive manner, because they believe that getting a time-sensitive offer is worth purchasing. Urgency creates a threat of losing a great opportunity. Hence people tend to make sure and instant purchase. But make sure that you’re not creating urgency regularly, as it will reduce the interest of your audience, they’ll be habitual to it.
Work On SEO:
Bringing your business online is not enough if it is not reaching the right audience; no doubt you wo n’t be getting good results. We know that for anything we do make a search on Search Engines like Google, Bing, etc. But wait, is your website coming on the top of Search Engine Results Page? If no, then you need to do something about it. Getting sales online is a secondary part, but getting reach is primary. You can only move to the sales if your website has got a reach.
SEO is there for everything, either website, or a landing page, or a product. You need to work on its SEO so that the website gets more traffic, sales, and conversion.
In case you’re looking for organic results with the help of SEO, then have no worries, we provide professional SEO services with which your website will be on the top of Search Engines
Don’t Compromise on Quality:
If you think that you’ll make regular posts on your service or product that is, of course, a right choice, as far as you’re posting quality content, you’ll be getting better results. But wait, if you’re not working on quality and but just on quantity you’ll get negative results. People tend to move towards quality more than quantity. Make sure that you’re using good quality images and graphics for your product or service. If you’ve got a product, you should have good photography of the same and show the best one to the audience. Uploading a blurry image will reduce the interest of the audience. If you want higher returns do not compromise on quality.
Optimizer Your Website:
If your website is not responsive then anyone visiting your website will leave, the reason is that they won’t get better user experience, and so they will lose interest in your website. Hence the chances of getting sales will go down. We know that websites get more traffic from mobile than desktop, so try to create a mobile-first website to get better results. Also make sure that you’re focusing on UX of the site too, as putting some dull elements and colours will somehow affect the mindset of the audience. Also doing some split testing on your website will help in tracking the user activities.
Develop Brand Trust:
The only thing which brings more sales to business both online and offline is the trust of the brand. If your business is just providing service and nothing else, then no doubt you will be left behind quick soon. You need to work on other factors too. Try communicating with your customers with all the means you can; meanwhile you can also keep working on feedback. Also, setting up the right prices for your product and service will build some credibility and authenticity. Sending thank you emails, and confirmation emails will also help to build some trust in the company as it delivers some positive impact to the customer. Giving exception customer service will put a cherry on the cake.
If you want to grow your online sales within this complex digital era, then you should get in touch with the professional experts of Jai Prakash Marketing Agency. We provide 360-degree digital solutions to all types of business so that they can get higher results with minimum investment.
So these were some strategies that you must follow to increase your sales online in the year 2020. What so ever product or service you’re providing, you need to deeply work on these proven strategies to increase your business revenue. Having a business online is easier, but running it is a tough task to do, but if all the must-follow strategies are followed, then no doubt you will get unexpected results from the same.