There is no doubt that Search Engine Optimization has brought more than expected results to every website on the Internet. Each and every site is getting traffic, leads, sales, and higher conversions. And no-one can say that SEO is a gone-term. We know that the Internet and websites are expanding at high rates, and so enhancement in SEO is also taking place too.
If you’re doing an SEO checkup and improvements, you should’ve heard a term of technical SEO too. This term is now a market demand for every website, and you must be wondering about why? Well, that’s pretty simple. If technical SEO is followed too, then the website gets several benefits from the same, including improvement in crawling, faster indexing, better ranking, higher traffic, and much more.
With technical SEO, you can:
- Enhance page load speed, hence 40% more increment in traffic.
- Improve the ranking of your website, up to 27%.
- Increase the engagement rate up to 37% with a responsive site.
Not only this much, with technical SEO you get so many benefits, say for ranking, it’s a must that your site has proper robots.txt file (as having an improper one may harm your ranking). A technical SEO audit helps to sort this out; it also includes enhancing the performance of the site; it’s loading speed, security, and much more. A proper audit will bring your site on the top with quality traffic and potential audience.
Before we know about the benefits of tech SEO, let’s first know about
What is Technical SEO?
Technical SEO refers to the process of optimizing your website for the crawling and indexing phase. With technical SEO, you can help search engines access, crawl, interpret and index your website without any problems. This SEO includes the word technical as it neither deals with the content of the website nor with its marketing, it’s a separate thing, but a crucial one. The primary and foremost concern is to optimize the structure of your website, optimize its speed, check for loading speed, and much more.
Technical SEO Checklist
Technical SEO is a crucial step in the whole SEO process for any website. If you’re doing good with SEO but not with technical SEO, then you’re not going to get expected results. Hence, you must be aware of technical SEO before you move further.
We’ve created a short technical SEO checklist for you so that you could briefly understand that.
- canning and optimizing 404 pages
- Optimizing robots.txt
- Maintaining SEO friendly URL Structure
- Revising navigation and website structure
- Breadcrumbs to posts and pages
- Schema markup for breadcrumbs
- Add featured snippet to pages and posts
- Check for canonical URLs
- Working with XML sitemap and submission
- Enable HTTPS
- Check your loading speed and try to make your website faster
- Check the responsiveness of the website
- Optimize pagination and multilingual settings
- Integrating website with Search Engine Consoles & Tools
- Optimizing media for faster serving
Let’s know about the 5 Benefits of Technical SEO in 2020:
We know that search engines are updating themselves regularly to improve the performance of their results and experience of the user. If you notice you’ll get to see that both of them are somehow technically related.
A user performs a search in a device or system, get results from the Internet. Now you must be knowing that the search engines crawl (in simple terms: fetches) every website and serve the best for the specific query.
With the advancement of algorithms of search engines, they’re advancing many other things too, and technical SEO optimization is not an exception.
If you’re doing a technical audit and improving everything, most probably you’ll get even more results than before.
So let’s move back to the discussion and advantages of going with technical SEO:
If you care about your site, most probably you must have made contact with a technical SEO company to make an audit of your website and list every possible area of improvements.
“The very first issue that a website faces is loading and performance.”
Whensoever, a person visits a website he/she expects that the site should load quickly so that they could move to the most optimal section. Suppose, your website is taking 10 seconds to load, guess what? You’ve lost 25% of your users from that site.
You can take your own example if you visit a site and it loads slow, you won’t stay longer over there.
As per the research, a website should load under 5 seconds, and the most preferred time-span is below 3 seconds. Remember, each second counts on the Internet.
Once you improve the loading speed of the website, people will tend to stay longer on the site, hence the bounce rate will decrease. Meanwhile, the search engine will also notice this change (people are staying at your site), and so the search engines will boost the ranking of your website.
You can also imagine the performance of the site, if a site is loading quite good on desktop computers, but not in mobile devices; it will lose its ranking with high bounce rate, which in itself is critical. We all know that traffic from mobile devices is increasing rapidly in comparison to tablets and computers.
Now if a website isn’t responsive, it will not get good traffic from mobile devices. Hence maybe a loss of half of your potential audience.
With an enhancement of a website’s performance and speed, you can boost the ranking of your website.
2: Higher Conversions:
When a user visits an online store (E-Commerce website), then he/she tries to find the most relevant product from the site. Now imagine, if the user is searching for a product, and instead of showing instant results and page to purchase within 2-3 clicks, you’re sending them from one link to another, then it’s a red flag for a site.
As per the research of advanced technical SEO, results and purchases should be done within 3 clicks, and at a max of 4. So if your website is not doing that, you must be losing many of your customers daily.
Lesser clicks mean better user experience, and once you provide better user experience, people tend to involve more and more on your website, hence leading to more conversions.
If you follow the max of four levels of depth linking, you’re making it easier for web crawlers to fetch your website and understand the structure with ease.
Meanwhile, you should also focus on the URL parameters for product filtering. As if you do so, the results generated for a specific query is also indexed and is served based on the user’s search.
3: More Trust & Credibility:
You only visit a website that is secure and follows the privacy concerns. Google has recently announced that they’ll be giving priorities to the website who’re having SSL (Secured Socket Layer) installed on their website.
“The primary and foremost concern of SSL is to provide a safer environment to users for their visits and transactions.”
In simple terms, if a website starts with http, then it’s getting value from the Google search results in comparison to http one.
Users, these days are well aware of SSL certificates and with online privacy, so if your website is serving the same, means that you’re giving customers on the top. It leads to more trust addition.
A secured site gets more attention in the increment of online credibility. The website is then treated as a trustful and authoritative one, means more reach with the targeted audience.
A technical SEO expert won’t let you move forward unless and until you’ve got an SSL certificate installed.
4: Higher Engagement:
Once you improve your website’s performance, loading speed, the page’s structure, HTML coding schema, and other things. Then you’re simply gaining the trust of your users. It makes users engage and anxious about your content posting.
Users get involved and engaged with a website that serves the content they’re looking for, even if you’re serving the content and you’re not focusing on SEO including technical SEO, then you’re losing most of your traffic’s percentage.
An optimized page brings better user experience hence leading to more engagement rate.
Even if you focus on the structure of the page, then you’ll notice that you’re gaining more user engagement and traffic from before.
The best part of improving page structure includes rich snippets. Rich snippets are small excerpted media in the form of ratings, copies, images, points, etc. This increases the chances of more clicks from the search engines.
Suppose you’re looking for the best SEO company in Los Angeles, you get a website on the top with a rating of 4.9 stars, most probably you’ll be visiting that site. Likewise, other people will also do the same.
5: Clickability & Higher ROI:
The most prominent reason for doing SEO is getting clicks and higher ROI from quality traffic. This aim becomes pretty easier after working on technical SEO, along with On-Page & Off-Page SEO.
If you’ve done work on On-Page and Off-Page SEO, you should shift your focus on technical SEO too. The technical SEO is mainly done during the development of a website, in case you didn’t know that, don’t worry. With a technical SEO audit, you can still be able to perform the best measures to get better results.
With technical SEO, you can get quality traffic by filtering out negative measures of your site’s structure. A developer creates navigation for better user experience with a dip of technical SEO.
We all know that headings are a vital part of a content and H1 is the most important heading used so far. The reason why we give preference to H1 heading is that it tells the search engines and crawlers about what the content is all about.
If you include multiple H1 tags in your content, the crawlers will be confused with the actual context. But with a technical on-page SEO, you can remove all the redundant and harmful codes from your website.
This change really brings quality traffic to your website and positive ROI.
Technical SEO has now become a must for every type of website, no matter whether you’ve got an Educational website, E-Commerce website, or Portfolio website. If there happens to be any change in the search engine’s algorithm, SEO must have to come up. Fortunately, the case is not the same as technical SEO. There are very few updates for it, that simply means that managing it for one time works for a longer span.
As per the technical SEO 2019, there are more than 100 factors of technical SEO improvements. Now if you want your website to generate more traffic, sales, leads, and conversions, then you should get your website’s SEO audit done quickly.
Technical SEO helps to get your site ranked, crawled, and accessed by potential audience. Your website should be responsive, media should be properly optimized, links should be checked, and crawling issues should be sorted out. Once you do these critical changes, you’ll get a lot of results from the same.
If you have any doubts or queries regarding technical SEO, then feel free to ask us through the comments section below.