Everything is becoming digital these days. All the businesses, public figures, artists, and even person-specifics are coming online. Why are they coming online? Simply because the expansion is easy in the digital world. You can easily make yourself or your business visible through several digital services. For instance, you can run ads, do SEO, and much more. But a lot of people prefer going with the organic way, and the most result-generating way is Search Engine Optimization. With SEO, you can easily bring your website to the top of the search engine results page, and so can generate a lot of leads, traffic, and quality conversions. But the question is:
How long does it take for SEO to work?
It depends upon several factors. If the competition is high, you could be required to wait for a little bit longer, whereas if the competition is low, you can easily rank up. But, how can we calculate the competition? What are the factors responsible for bringing the website online?
We will know about them in a bit of time. But before that, let’s first begin with:
What is SEO?
SEO stands for Search Engine Optimization; that is, when you make a search on search engines, you see certain results, now if you want to bring your website on that search engine results page (SERP), then you need to optimize your website for search engine. And this process is known as Search Engine Optimization.
The SEO is a continuous ongoing process but is quite durable, which means you can easily generate more profit once your website ranks up. But it takes some time to show up the results.
So why go late? Let us move forward and know:
How much time does SEO need with variable Competition?
If we take the example of a real-world, anything that has competition is quite difficult to achieve. But that doesn’t lead to a conclusion that you can’t achieve a thing. Likewise, it happens with your website; for instance, if you’re targeting keywords that are not having much competition, then you can easily rank your website. But if we talk about the keywords that have more competition, then it becomes quite difficult for you to rank.
Let’s take one real example: if your business is all about Sticky Notes, then you won’t see much competition on the Internet; though there may be good search volume (that fits your needs), there won’t be any difficulty with that keywords. One more factor is responsible for the increase in difficulty, and that is people looking for those keywords. In other words, if a lot of people are doing a search for that keyword, you will have to face difficulty.
So what it is suggested that, during your initial days, you should go with low-competition keywords with high search volume.
After this question, what next thing that comes into mind is Content.
Let us now know:
How does Content help with SEO to work?
You must have heard that Content is the King. But, why do we always give preference to the Content? There are several reasons behind this.
- Content can bring more audience.
- It attracts customers.
- Your content can work as a lead magnet.
- It increases the dwell time of the website.
And much more.
Now a lot of people think that they can post multiple content on their website at once, and then they will get more traffic. If you try to do this, it will look unnatural to search engines, and as a result, your website will be considered as a spam website.
So does it mean you shouldn’t publish content frequently? Absolutely not. Search engines love websites that are regularly posting content on their site. Frequent posting represents recency, which will help crawlers visit your website again and again, and so; as a result, the crawlers will have more experience of your website, which will lead to better ranking on the search pages.
And the thing to notice is, you should be consistent with your posting, don’t post too much and wait, or don’t post too little. Say, if you’re posting 1 article every two days, that’s okay, but be consistent with this posting.
Likewise, you shouldn’t think that posting a huge article of more than 3000 words is necessary. As long as you’re fulfilling the needs of your audience, users, visitors, your content will rank. In other words, do not add unnecessary content just to make it large, be honest, only add content that is adding value to the user’s life. As once you do this, they will give you more time on your website, hence a better ranking.
Why are Inbound Links necessary for SEO to work?
When it comes to Search Engine Optimization, the most common words we hear are Backlinks, Inbound Links, Outbound Links, Internal Links, External Links, and much more.
After you hear these terms, you must be wondering why they are important for us? Well, each of them plays its own role. You must know that backlinks are important for a website to get a higher ranking.
But sometimes, people take it too seriously and start looking for online tools or services to generate backlinks in order to get a better ranking.
Do you think we can fool search engines so easily? No, we can not.
Even if you try to generate a lot of backlinks to your website, instead of getting positive results, you will get a penalty, which will result in the deindexing of a website.
So what is the right procedure?
See, instead of focusing on generating backlinks, you should look for ways to earn backlinks. Not even that, you should go for quality backlinks in order to get proper results.
Say, if your website has 100 backlinks from unnecessary or unqualified sites, then it will not give you expected results.
Whereas, even if you have just ten quality backlinks, your website is going to get a good ranking on the search engines.
So what you should do is, look for quality backlinks, as if you go with bulk backlink generation things, your website is going to get hurt. As it will look unnatural to search engines, so they will surely penalize your website. So, never ever go with bulk backlink generation.
Why is Crawling and Indexing necessary for SEO to work?
In the last point, we have mentioned the term deindexing, and after reading that, you must be willing to know what exactly it means.
Well, let us know about it too.
When you publish content on your website, you expect it to appear on the search engines. Now how that content will appear on the search results page? Just take one real-world example, you don’t know who’s living in the 7th house of 3 blocks from your house, do you? Right, you don’t. Unless you get to know about them, or unless they tell you they live there, you won’t ever know.
Likewise, the same happens with websites too, you need to tell search engines that this is my website, and it has many contents.
How to do that? You need to submit your website to the search console using a Sitemap. Now the question is, what is a Sitemap? It is a .xml (usually) file that contains links to all of the content published on the website.
And when this sitemap is submitted to the search console, the robot or the crawler goes through each of the websites, reads the content, and if there are any links within the content, they crawl that too.
Once this crawling is done, the crawler starts indexing the website on the search engine results page.
This whole process takes some time, maybe one day, ten days, 100 days, etc. The indexing of a page depends upon various factors such as website ranking, visits, clicks, quality, and recency. For instance, the content of a news website may rank faster than that of a company providing IT services.
By the way, here are the few things that you may follow in order to do faster indexing of your content on the search engine results page:
1: Giving links to important pages.
2: Sharing content on social media platforms.
3: Updating the older content.
4: Removing content that is not generating traffic.
5: Posting quality trendy content.
Once you follow all the tips mentioned above, you will notice that your website will start getting indexed quickly.
All the points mentioned above are responsible for bringing your website to the top of the results page. So based on the quality of backlinks, content, and traffic you get, the time will vary.
As per the most recent research, a website coming on the top 100 links requires standard practice, whereas, when you move upward, the competition will increase, and so the time. So usually, bringing your website on the first page may take some months if it is not already indexed.
And before we reach a conclusion, here are the few tips that you should follow to improve the SEO of your website.
1: Do a regular content audit.
2: Work on the content that is not performing well.
3: Always be consistent with the content you post.
4: Don’t do unnatural activities.
5: Do not try to buy or exchange backlinks.
6: Do not always prefer a single source for traffic.
7: Share your website on social media, but don’t be spammy.
8: Generate quality backlinks from authoritative websites.
9: Continuously monitor the traffic your website is receiving.
10: Post content that is highly in demand, don’t be late.
Now when you follow these mentioned tips, you will see a gradual increase in your website’s traffic, and the ranking will improve further.
So in conclusion, you should go with SEO in a natural and organic way, don’t ever try to follow black hat SEO techniques in order to get more backlinks or better ranking, trust me, it won’t last long, and your website will also be removed from the results page. Now what you can do is, hire a SEO Agency that does the work in an efficient and legit way and wait till your website gets a proper ranking.