If you’ve got a business most definitely you’ve got a website for it. These days almost every industry has a website to offer what product of services they’re offering. It even helps to serve the company’s message and helps in increasing the conversion ratio. But the next thing is, how can we even further increase the conversion rate?
Well, for that, you need to find out what actually the user is looking for. In other words, you need to track customer search terms on a website. Yes, you read it right, tracking isn’t a crime on a website as long as you’re doing it legally.
By this, it means you can track what queries users are generating on your website so that you can fulfil their needs, and once you do that you’ll get more authenticity, and hence more chances of converting the user into a customer.
So, What feature is required to track customer search terms on a website?
Say users search a term on Google like Los Angeles SEO Services, and later lands on your website. Now within that website, the user wants to actually jump to the page that lists all the SEO services. How can they do it? Also, think for a case when user wants to search for different queries like PPC Services, now if you miss the tracks, you may lose a potential customer.
And this is where site search helps. Let us take an example of the most trending search engine Google which offers site search widget for every website to increase the tracking responses.
You need to set it up on your website to track search terms of the users quickly. And to do that you need to login to Analytics account then switch to Admin page and choose the View settings.
Next, you need to enable the site search tool and give the accessibility as ON. It will later help you find the actual terms that are being searched on your website.
You can generate custom query parameters which are kept separately on your analytics account to find the queries users are generating.
If you enable this feature, you will have records of all the terms that you need to cover, and once you do that, then the authenticity of your website along with the credibility will increase. And this will later result in better conversions on your website.
So if you want to grow your business, you need to put tracking on your customer’s search queries in order to fulfil their needs.